Understand the Power of Persuasion

In a German study it was found that blonde women performed intelligence tests more slowly after having read jokes that were about the supposed stupidity of blondes. The study used around 80 women with various hair colors and appeared to show how the suggestion that blondes were less bright adversely affected their confidence.

Whether we like it or not we are all highly suggestible creatures. We are all capable of thinking and reasoning but doing so uses up valuable energy. So we will always take a short cut to save us thinking if possible. Human psychology is at the root of our susceptibility to persuasion techniques.

Good sales people know all about the power of persuasion. You may have met the type of sales person who will tell you anything just to get a sale. Often, its only on reflection that we realise that we have bought something purely because of the persuasive techniques used by a good sales person.

Commonly used persuasion techniques that we have all encountered include using someones name in a friendly manner. We’ve all encountered the overly friendly sales person who suddenly becomes your new best friend when they have your christian name.

A commonly employed technique is to use the same words, language and accent as the person you are trying to persuade. Adopting the same accent and using the same vocabulary is a common persuasion technique.

And another common persuasion technique is to use very positive, upbeat, motivating words. Our subconscious is easily influenced by these suggestion techniques.

Some knowledge of persuasion techniques can be useful to everybody. Parents can use these techniques to influence their children. You can use these techniques at work with colleagues or team members.

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