Kids Seenm To Recognise Company Logos
Many companies that make products for children very carefully look at their logos and change them to suit the audience. This is true of many kids products but the real question that needs to be asked is, are they doing it to make the logo design easier for children or because they know they will get sales as children will recognise the brand.
Why do these companies make their logos so simple well surely it has a lot to do with getting people to recognise the brand. I would not say that this is a bad thing because many of the products these companies do actually help children to learn.
LEGO
Lego has to be one of the most famous brands in the world when it comes to children and this isn’t even including all of the adults that buy their products. The logo is so simple , white text with a red background, simple yet very effective. Lego is something that is almost recognised by everyone in the world,., is this what has made them so popular.
Play-Doh
One of the small facts about Play-Doh is that it used to be wallpaper remover until someone spotted children using it to make Christmas decorations then of course it became what we see it as today. 95 million tubs of this stuff are sold every single year but the real amazing thing is that the logo is almost identical to Lego, red background white writing anyone. Seeing any similarities in these logos so far?
Fisher-Price
Another company with another custom logo design and once again you will see the logo with white text and a red background.
Could the reason behind this be that children are able to recognise these colours more than others?
As people get older the colours seem to change and you will not see anything like this when it comes to sports logos or other business ones.